The Reactor (the original Worm) is an effective, proven methodology for measuring emotive (virtually unconscious) reactions to ads and concepts, element by element, second by second. It has been proven with thousands of ad tests worldwide over more than 20 years.
Whether you are using The Reactor to pre-test your ad, or analyse competitors ads, the synchronised graph will precisely reveal what consumers like or dislike about the content they are viewing. They aren’t influenced by ‘group leaders’ or others’ opinions, so you get respondents instinctive gut reactions, measured and graphed by a range of demographic options.
 So how does it work?
A balanced sample of 100 respondents from Roy Morgan's extensive OzPanel are directed to The Online Reactor, where they are instructed to use the Reactor slider-bar to record how positively or negatively they feel about what they are seeing or hearing. The Online Reactor allows respondents to react from their work or home, anywhere in Australia or, indeed, the world and delivers preliminary results in the form of an interactive player within 48 hours*.
*Subject to Reactor product chosen.
| REACTOR SPOTCHECK [view example] | - Choose one ad to be tested among 6 other TV ads in non competing categories and a Control Video with 100 respondents
- Results: Results: Synchronised, interactive video report with three selectable sets of graphs: All Respondents, Males/Females and three Age splits plus complete Metrics. (Available in two working days for orders before 2pm.)
| | REACTOR SPOTCHECK PLUS [view example] | - Choose one ad to be tested among 6 other TV ads in non competing categories and a Control Video with 100 respondents plus a simple questionnaire including Unaided Recall, Persuasion Score and Ad Diagnostics
- Results:
Synchronised, interactive video report with three selectable sets of graphs: All Respondents, Males/Females and three Age splits plus complete Metrics. (Available in two working days for orders before 2pm.) Additional analysis from questionnaire available within one week | | REACTOR COMPETITIVE SET [view example] | - Choose up to 7 of your and your competitors' ads (or upload a TVC or animatic) to be tested against each other and a Control Video with 100 respondents
- Results:
Synchronised, interactive video report with three selectable sets of graphs: All Respondents, Male/Female and three Age splits plus complete Metrics. (Available in two working days for orders before 2pm.) | | REACTOR COMPETITIVE SET PLUS [view example] | - Choose up to 7 of your and your competitors' ads (or upload a TVC or animatic) to be tested against each other and a Control Vvideo with 100 respondents plus a simple questionnaire including Unaided Recall, Persuasion Scores and Ad Diagnostics
- Results:
Synchronised, interactive video report with three selectable sets of graphs: All Respondents, Male/Female and three Age splits plus complete Metrics. (Available in two working days for orders before 2pm.) Additional analysis from questionnaire available within one week | | REACTOR CUSTOM COMPETITIVE SET | - Choose up to 7 ads (or upload a TVC or animatic) to be tested against each other and a Control Video plus inclusion of a detailed before and after questionnaire and custom recruitment of 100 Australian respondents (e.g. Intending to travel overseas in the next 12 months)
- Results:
Synchronised, interactive video report with three selectable sets of graphs: All Respondents, Male/Female and three Age splits plus complete Metrics, Analysis and Diagnostic Report Delivery of results will be subject to recruitment and reporting requirements. Delivery of results will be subject to recruitment and reporting requirements | | INCREASE SAMPLE AND ADD A QUESTION | - For any product type add an extra $2,500 to include 100 extra respondents along with a simple question for target group analysis
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In addition to these Reactor test options for clients with AdReview or AdRegister access, annual subscription provides continual Reactor ad testing through the year at reduced rates.
We also provide the option for you to upload and pre-test concepts or animatics against your own previous campaigns, ads from your competitors or benchmark against leading brands from anywhere in the world.
Contact us to discuss Reactor ad testing today, annual Reactor subscription plans, or gain access to AdReview or AdRegister. Contact an Ad Research Specialist at Roy Morgan Research for further details about the Reactor products. | |  | SEE 100 CONSUMERS’ SECOND-BY-SECOND REACTIONS TO YOUR AD AMONG 7 OTHERS WITHIN 24 HOURS FROM JUST $2,950. |
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