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We monitor and aggregate
advertising content from more than 2000
media sources, with coverage of TV,
radio, daily press, suburban press,
regional press, consumer and
business magazines, direct mail,
door drops, outdoor and online
display, to bring you the
advertising resources you need to
maximize your advertising
investment.
Our sophisticated technology
platform, combined with people,
monitor advertising content from
multiple media giving you a reliable
single source
to:
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find a competitors ad;
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research a brand or product;
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gain comprehensive industry insight;
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track media placement and spend estimate data;
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track co-operative campaigns;
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protect your brand from unauthorized use;
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verify your own media schedule; or
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source new business.
We generate researched metadata
for each individual advertisement,
including classification into 22 key
categories and 250+ sub categories
tailored to each industry. It
provides our clients the ability to
quickly search and analyse by
advertiser, brand, keyword or an
entire industry. And we can
tailor our monitoring program to
your needs so you can track pricing,
offers, messaging, products or
specific terms in order to develop
your own creative and media
strategies.
We are both local and global. Across Australia we monitor advertisements every
day of the year, with coverage in capital cities and regional markets. And as part of a global network covering
every continent in the world, we offer access to more than 10 million
ads from 400,000 brands across more than 50 countries.
That means whether it be a one-off request, or an ongoing monitoring service, we can deliver
both local and global advertising intelligence suited to your requirements.
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