We monitor and aggregate advertising content from more than 2000 media sources, with coverage of TV, radio, daily press, suburban press, regional press, consumer and business magazines, direct mail, door drops, outdoor and online display, to bring you the advertising resources you need to maximize your advertising investment.
Our sophisticated technology platform, combined with people, monitor advertising content from multiple media giving you a reliable single source to: find a competitors ad; research a brand or product; gain comprehensive industry insight; track media placement and spend estimate data; track co-operative campaigns; protect your brand from unauthorized use; verify your own media schedule; or source new business.
We generate researched metadata for each individual advertisement, including classification into 22 key categories and 250+ sub categories tailored to each industry. It provides our clients the ability to quickly search and analyse by advertiser, brand, keyword or an entire industry. And we can tailor our monitoring program to your needs so you can track pricing, offers, messaging, products or specific terms in order to develop your own creative and media strategies. We are both local and global. Across Australia we monitor advertisements every day of the year, with coverage in capital cities and regional markets. And as part of a global network covering every continent in the world, we offer access to more than 10 million ads from 400,000 brands across more than 50 countries.
That means whether it be a one-off request, or an ongoing monitoring service, we can deliver both local and global advertising intelligence suited to your requirements.
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